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Concept · Barbershop · Burlington, ON

The Cut Above

A modern barbershop site with the grit of the chair.

Category

Barbershop

City

Burlington, ON

Typography

Cabinet Grotesk · IBM Plex Mono

Status

Concept / Demo

The problem

Walk-in only meant they were turning people away on Saturdays — and the existing one-pager couldn’t even take a booking.

Our approach

Dark, oversized type. A live ‘chairs available’ counter. Three taps to a booking, two taps to a phone call. We named the cuts on a real menu.

The outcome

A site that feels like the shop — and a booking flow that respects the customer’s time.

Highlights

  • Live chair availability counter
  • Named menu of cuts with photos
  • Click-to-call CTA on every screen
  • Mobile-first; built for one-handed use

Concept screens

The mockups, top to bottom.

Scroll through the concept as a prospective customer would — every screen rendered at the fidelity we'd ship.

The Cut Above — home page with the heritage-lounge aesthetic and dark moody hero.
01Home — heritage lounge, dark and confident.
The Cut Above — grooming rituals services page with a named menu of cuts.
02Grooming rituals — cuts named, not numbered.
The Cut Above — reserve-a-chair booking page with live chair counter.
03Reserve a chair — live counter, two-tap booking.

About this concept: The Cut Above is a concept build by Mapledale Marketing — design, brand and copy are ours, exploring a specific aesthetic direction. We publish concepts in place of client work to respect the privacy of the businesses we partner with.